Myths are a form of limiting beliefs. And we don’t like limiting beliefs. Copywriting myths are similar because the online “gurus” tell us what works and what doesn’t. It’s true in some instances, especially with copywriting formulas, but ultimately it's a story that worked for them. Few subjects get me going and debunking copywriting myths is one of them. Get ready to dispel your copywriting misconceptions and release those limiting beliefs.

The importance of SEO can’t be overstated. Yes, social media has risen in popularity as the everyday communication method for companies but a website and Google searches are still an enormous opportunity to reach more people, organically.

Your brand voice and tone should be a reflection of your brand's values, mission, target audience, and target market. For example, if your brand is a luxury fashion label targeting high-end consumers, your brand voice should convey sophistication, elegance, and exclusivity.

You offer an incredible service and want to share it with the world. You do the hard part by putting yourself out there and starting a coaching business. Your coaching business success depends partly on you being found by your ideal audience.

Most commonly known as a copywriter — is a person who uses engaging storytelling to get the reader to take an action. Copywriting is more closely related to marketing and sales but nevertheless, its creative work is meant to hook a reader into action.

Understanding the audience is truly what matters. The story you are weaving must resonate with the person on the other end. One effective copywriting strategy is to write to a single person.

In the magical world of wordsmithing, two mighty titans reign supreme: Copy and Content. These twin pillars of the written word often find themselves at odds, each vying for the coveted title of “MVP.” But are they really so different? Let’s dive into this epic battle of ink and intellect to discover why both copy and content are essential for success in the realm of business and community building.

Are you struggling to crack the Google code and achieve a high ranking in search results? Look no further as we unveil the key small business SEO basics to rank on Google in 2025.

As crazy as it sounds finding the right person to work with can be as hard as dating. Your communication needs to be on point. Your personalities needs to fit like a great pair of jeans.

An expert copywriter is an adaptable and skilled professional who goes beyond mere writing, contributing significantly to brand building, marketing strategies, and overall business success.

When it comes to personal development and self-help, authenticity is the key to success. While strategies, tactics, and marketing techniques are undoubtedly important, they all fall short without a genuine, heartfelt approach. We have all felt what it’s like to come across a brand, read an article, or just speak to someone and feel that it’s not genuine.

With consumption in every part of our lives, the power of copywriting cannot be underestimated. Not only do you need an amazing offer—you have to connect to that customer on an emotional level. Get them over their internal objections and to their initial purchasing decision.